Our Brand Partners

Belly Bliss — Pregnancy & Postpartum Support

bellybliss.co.nz

Sleep is one of the first things pregnancy disrupts and one of the last things most mums feel they're allowed to prioritise. Belly Bliss was started by a New Zealand mum who felt that gap acutely and decided to do something about it. The result is a pregnancy pillow designed from lived experience rather than a product brief, and it shows.

The Belly Bliss Pregnancy Pillow uses a three-piece modular system: two adjustable wedge pillows, a full-length body pillow, and a velcro strap that holds everything in place. That flexibility means it can be reconfigured as the bump grows, as sleep positions shift, and as the body's needs change across each trimester. It supports the hips, back, belly, and legs at the same time, encourages the side sleeping position that maternity care providers in New Zealand widely recommend, and then carries straight through into the postpartum period as a breastfeeding and recovery aid.

What makes this partnership feel right is how much the two brands have in common. Both were built around a straightforward conviction: that parents deserve products designed with genuine care, not just good marketing. Both focus on the stretch of time from pregnancy through those early weeks and months when support matters most and is often hardest to find. Stocking the Belly Bliss Pregnancy Pillow isn't a commercial arrangement dressed up as something more; it's a practical extension of values that already align.

Whether you're mid-pregnancy and wondering whether a pillow is actually worth it or newly postpartum and looking for anything that makes the nights more manageable, this is a product worth knowing about.

Shop the Belly Bliss Pregnancy Pillow in store or online, or explore the full range at bellybliss.co.nz.

Kidspot — New Zealand's Home for Parenting Advice

kidspot.co.nz 

Parenthood raises a lot of questions, and it raises most of them at the worst possible times. 2 am, mid-feed, halfway through a Google rabbit hole that's only made things more confusing. Kidspot exists to cut through that noise.

New Zealand's number one online parenting resource, Kidspot, has been a trusted destination for Kiwi families since 2006. Owned and operated by New Zealand mums, the platform covers the full arc of the parenting journey, from conception and pregnancy through to primary school and the teenage years, with articles, recipes, activity guides, and practical advice that's grounded in the realities of raising kids in this country.

What sets Kidspot apart is the tone. It reads like advice from someone who's actually been through it, not a generic summary written from a distance. That directness and the genuine usefulness behind it are why being part of the Kidspot community feels like a natural fit. When families are looking for information they can act on, having trusted products sitting alongside trusted advice makes the whole journey a little more navigable.

Explore everything Kidspot has to offer at kidspot.co.nz.

Starship Foundation — Because Every Kiwi Kid Deserves World-Class Care

starship.org.nz/foundation

Most families never expect to need Starship. And then, for some, everything changes very quickly.

The Starship Foundation raises funds for Starship Children's Hospital, New Zealand's national children's hospital and the country's foremost dedicated paediatric facility. Since 1992, the Foundation has raised more than $160 million to support Starship, funding specialist equipment, staff training, family support services, and the National Air Ambulance Service that brings critically ill children to Auckland from every corner of Aotearoa. It operates on the belief that a child's access to world-class healthcare should not depend on where their family happens to live.

Supporting the Starship Foundation is a reflection of something simple: that caring about families means caring about children's health, not just in the early weeks, but across every stage of childhood. The work the Foundation does, keeping families together through some of the hardest experiences imaginable, is work worth standing behind.

To learn more or to make a donation, visit starship.org.nz/foundation.