About Us

At BABY WAY, safety is our top priority. As a 100% NZ-owned and operated company, we are committed to providing families with a trusted selection of high-quality, safety-focused products at unbeatable prices. From rigorously tested car seats and luxury strollers to secure swings and essential accessories, our range includes only the most reliable, up-to-date items designed to protect and comfort your little ones on every journey.

Made with Love and most of our car seats and strollers are Designed in New Zealand by Parents for Parents ❤️

Shop with Confidence - we are partnered with Afterpay and Zip pay. We are also supporting WINZ Quotes.

NZTA Registered Car Seat Technicians - Our founders and local team include certified child restraint technicians, registered with NZTA, so you can trust our expertise in providing safe, high-quality products for your family. Find a child restraint technician | NZ Transport Agency Waka Kotahi

ACRI Accredited - We are also accredited by the Australian Child Restraint Resource Initiative (ACRI), giving you further peace of mind that our products and services meet rigorous standards.

Baby Way NZ is a corporate supporter of the Starship Foundation. 

🌟 Proudly recognized as a Finalist – Best Emerging Business 2025 at the 2degrees Auckland Business Awards (South & East), powered by the Auckland Business Chamber.

We are honoured to be featured by Hey Māmā — New Zealand’s go-to hub for parents and parents-to-be, offering trusted advice, resources and local services from pregnancy through parenting.

We are also trusted and featured on The Natural Parents Magazine, which is an acclaimed magazine for parents, midwives and obstetricians in New Zealand.

We are constantly reviewing, innovating and improving our products, so if you have suggestions or feedback your welcome to email us on info@babyway.co.nz😊

We are always available and making sure customers satisfaction is our top priority. We dedicate ourselves in providing parents an informative support and guidance about all our products and welcome to visit our store for non-obligatory demonstration and installation of car seats. We also provide 2-year warranty for all our car seats and strollers.

Visit Us

Located in Auckland, we invite you to visit our store for a non-obligatory demonstration and installation of car seats or simply to explore our range.

📍 Address: 8, Fort Richard Road, Otahuhu, Auckland

🕗 Opening Hours: Every day from 10am to 5pm, Monday to Sunday.

📞 09 215 8152 / 027 567 1966

Thank you for choosing BABY WAY. Together, let’s make every journey safe, comfortable, and memorable for your little ones. ❤️